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Principles Summary: The 10X Org Design System
- Alexey Krivitsky
- 5 days ago
- 6 min read
Most organizations respond to rising expectations by copying what worked elsewhere. That reflex is understandable, but it rarely creates an advantage. In an era of soaring expectations, “copying Spotify” won’t move the needle.
Lasting advantage has always come from a different place: learning and experimenting as a strategic capability. And now, in these turbulent and promising times of accelerating AI progress, the organizations that institutionalize experimentation will win.
Sustained performance results from systemic change. The 10X Org principles provide that system. They are not tactics or best practices to be cherry-picked, but a coherent design logic for organizations that can learn, adapt, and perform at 10X scale. Each principle builds on the previous ones—moving from ownership and intent, through structural choices and learning loops, toward sustained human and organizational capability in the age of AI.
Principle 1: Own, Not Rent, is the backbone.
Sustainable organizational improvement does not survive as a borrowed idea. It endures only when the organization truly owns the change. Ownership means that someone is accountable for understanding what is happening, choosing a direction, and continuously energizing others to co-own and improve the system.