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Case Studies
Case Studies


From domain silos to strategic ownership: How FloHealth evolved its operating model with the GM structure
Company context Flo Health is on a mission to build a better future for female health — an area of health care that has been overlooked and underserved for too long. Founded in 2015 and now Europe's first femtech unicorn, Flo is the world's #1 women's health app, with over 380 million downloads, 78 million monthly active users, and 5 million paid subscribers globally. It is the #1 OB-GYN-recommended app for period and cycle tracking among 500 surveyed US obstetricians and gyn
Vitali Kukharchyk
Jun 2417 min read


Descriptive Study of an e-retail Transformation Program Organization
This study is about the replatforming of a big e-commerce legacy application to Salesforce in a retail company.
Benjamin Gauron
May 48 min read


Designing for Paradigm: Bringing Business and IT Together at Europe’s Largest Tech Firm
Background This case study documents an ongoing organizational design journey within the IT department of one of Europe’s largest and most complex technology companies—a global high-tech systems manufacturer operating at the frontier of precision engineering and software development. The IT organization is structured around the Scaled Agile Framework (SAFe), with Agile Release Trains (ARTs) organized primarily around business capabilities—planning, Procurement, Materials Mana
Chiel van Ewijk
Mar 114 min read


Redesigning an organization with Cynefin Estuarine mapping and Org Topologies
Context of my engagement as a coach At the beginning of 2024, the main project of InternetCo was experiencing a convergence of organisational and delivery-related challenges that significantly constrained its effectiveness. From a delivery perspective, the team struggled with unstable velocity, limited predictability, and recurring misalignment between technical solutions and evolving business requirements. This misalignment was exacerbated by insufficient transparency around t
Anna Lavrova
Mar 112 min read


Studying Elevation Opportunities in Automotive Data Exchange
An Org Topologies™ MADE Report 1. Introduction & Engagement Context This paper applies the Org Topologies™ MADE method to analyze and elevate the organizational design of a past engagement in which I served as Scrum Master. The organization, anonymized for confidentiality, is a prominent entity within the automotive sector that created a decentralized data marketplace enabling secure data exchange and data monetization across ecosystem partners. The organization consisted of
Lau Kian Lee
Jan 78 min read


LeSS Transformation in Wartime Ukraine: Building an Adaptive Organization at DIM.RIA
A story of how a Ukrainian PropTech company redesigned its structure, embraced LeSS principles and built adaptability and resilience amid the challenges of full-scale war. About the Company DIM.RIA is one of the leading Ukrainian PropTech platforms and part of the RIA.com Group, one of the country’s largest digital ecosystems. The product is a real estate marketplace that connects buyers, sellers and agents across both residential and commercial segments. The company’s core
Andrii Sabaiev
Dec 19, 202545 min read


Rebuilding for Speed and Adaptiveness
Company Context The company is a mid-market regulated services provider. Distribution is primarily direct-to-consumer via digital marketing and contact centres, supported by partnerships. The operating environment combines strict conduct and data-privacy obligations (incl. GDPR) with high-volume, compliance-sensitive sales and servicing. Technology spans a core account-administration platform, third-party vendor systems, and growing public-cloud analytics and marketing toolin
Chris Gagné
Dec 9, 202519 min read


VUCA-Energy
A story about a company called VUCA-Energy that is trying to survive in the VUCA-World. Introduction Imagine regionally regulated, fast-paced markets in an environment to be conquered. driven by bleeding-edge technologies and lots of financial potential. One of those fields is the energy market. While the economy has to keep running, the climate catastrophe has to be stopped. Hence, a shift towards renewable energy is unavoidable. The ability To support the green shift and ob
Irina Mukha
Dec 9, 20258 min read


From Renting Resources to Driving Strategy: A Shift Toward Business-Oriented R&D by Mauro Sacchi
This video features Mauro Sacchi discussing a significant change initiative within his company. The focus is on transitioning product...
Alexey Krivitsky
May 19, 20252 min read
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